Ari is everything a pug should be - food lover, social butterfly, loves napping, shadows his human everywhere, but most importantly, he has got the Pug Swag. Named after 'Ari Gold' from Entourage, similar to his screen name inspiration, Ari exudes charm and has a penchant for fashion. Ari currently lives in New York, but has lived in London for over three years. He loves hanging out with his humans. Whether its checking out new spots on weekends or traveling to new cities, he is always game for some fun. 


Photo by Margarita Karenko

MAITRI (aka M)

M's sartorial story began with her career as fashion designer and stylist in Mumbai. A Bachelor's degree in 'International Trade & Marketing for Fashion Industries' from FIT (Fashion Institute of Technology), New York gave her a global perspective on this dynamic industry. M has combined her love for dogs and fashion by styling her pug to create street style inspiration for fashion-savvy pet owners through her blog. Maitri is also the founder and designer behind Ari & M, a modern boho dog accessories line.